Details
Crisis management is a process by which an organisation deals with an emergency situation or a disruptive, unexpected event. Crisis management gained importance after some organisations suffered large-scale industrial and environmental disasters. Crises come as a threat to an organisation, with an element of surprise and demanding quick action with little decision-making time.
This Crisis Management in Public Relations training course will help you undertake important roles that will improve and maintain your organisation’s brand image, which in turn will have positive effects on the prospect of the business.
COURSE OBJECTIVES
- Complete knowledge and information of Crisis Management in Public Relations
- The required confidence and understanding to effectively manage crises and take appropriate action in time
- The necessary skills and knowledge to undertake roles and responsibilities involving management of the reputation of the organisation, including online branding
- The preparedness and perspective to handle issues, identify trends and devise action plans to minimise negative impact
- Foresight and maturity to predict issues and risks and effectively manage situations to prevent or minimise impact of occurrence
- An enhanced skill set and professional portfolio to progress to senior and influential positions in the organisation, thus contributing to organisational success and career growth and progression
- The required confidence to work with advanced social media tools and analytics to foster better and more positive online presence and keep track of brand perception
- Better decision making and problem-solving skills to facilitate faster and more efficient action in the event of crises