DETAILS:
The Public Relations and Communications Masterclass is an intensive, practical course designed for professionals looking to elevate their skills in public relations, media management, and crisis communication.
Whether you're a communications officer, marketing executive, brand strategist, or aspiring PR professional, this course will equip you with the tools to craft compelling messages, manage public perception, and build lasting relationships with stakeholders and the media.
Key Topics Covered
1. Introduction to Public Relations:
2. Communication Theories and Models
3. Media Relations
4. Crisis Communications
5. Social Media and Digital Communications
6. Public Relations Ethics and Governance
7. Event Planning and Management
8. Public Relations Research and Evaluation: