C.O.A.C.H: Customer Orientation And Attitudinal Change In Healthcare Workshop

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Patient satisfaction and patients’ recommendation to others are both very critical issues to health-care providers. In this increasingly competitive current health-care environment; health-care managers have been striving to find ways to survive or excel relative to others. There are many strategies that health-care managers can utilize to enhance their survival, and clearly, patient satisfaction is one of them. A satisfied patient would be a loyal customer and would come back when care is needed. A satisfied patient would also recommend his/her provider to others, and consequently, would expand a patient base for the provider. Therefore, patients’ satisfaction and their intention to recommend to others are considered as two of the most important approaches for health-care managers to boost their position relative to other providers.