This course is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing Result-Based-CEM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages and achieve set target. This course plans to impart a sound introduction to Result-Based-CEM, a comprehensive understanding of the processes involved, strong understanding of business-to-business components in different Result-Based-CEM systems, and practical applications of Result-Based-CEM in Insurance sectors. As the course is targeted insurance environment, it includes practical examples with strong lineage to structural planning and development.
This Training Program is designed for
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- Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general insurance management
- Product, brand, e-marketing and advertising managers
- Finance managers responsible for customer profitability measurements and analysis Sales and service managers
COURSE CONTENT
- The Result Based-Customer Relationship Management?
- Impact of IT and Globalization on CRM
- Evolution of CRM and Classifications
- The Value Pyramid and Customer Interaction Cycle
- Customer Profiling and Total Customer Experience
- Goals of a CRM Strategy and Obstacles
- CRM Solutions Map for measurable result
- Customer Centric Enterprise (CCE)
- Discussing People, Processes and Technology
- CRM in Insurance Environment.
