This “Corporate Communications Redefined” is designed to help practitioners align communications strategy to organisational imperatives and move from focussing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognising the importance of corporate communications in delivering on corporate objectives.
OBJECTIVES
The objectives of this training programme are:
- To sharpen the focus on Strategic Communications as a corporate enabler
- To refine the organisation’s Measurement and Evaluation Strategy
- To help participants tweak their “Big Picture” strategies
- To provide an opportunity for skills upgrade where necessary
- To help participants re-position their Future Strategy and Implementation
COURSE OUTLINE
Aligning Communications and Organisational Strategy
- What’s our WHY?
- Issues, Risks & Crisis Evaluation
- The Competitive Environment
- Integrating the Communications Spend
- Alignment of the Communications Strategy
Identifying and Strengthening Internal Gaps
- Rethinking the Internal Mandate
- Reducing the Gaps
- Cross Cutting Implementation Strategies
- The Communications Plan
- Taking Stock of Performance
Implementation Strategy
- Developing the Master Plan
- Matching Scenarios to Audiences
- Prototyping the Solutions
- The Socialising Process
- Audience Centred Engagement Strategies
Measurement and Evaluation
- Identifying the Needles to Move
- Back of the Envelope Evaluation
- Deep Dive Evaluation
- Strategy Driven by Feedback
- Assessing the Impact
Designing the Next Iteration
- Developing the Message Strategy
- Identifying an Adoption Strategy
- Aligning with Change Makers
- Building in Flexibility.
