The Product Management course has been designed to impart the skills and knowledge to excel as a Product Manager. The course will take participants from foundational concepts to a professional level. Participants who complete the Product Management course will be ready to execute the responsibilities of a Product Manager on the job, skills and abilities that will be imparted will include:
- Ability to uncover and present user needs
- Conduct competitive and market analysis
- Define a vision for the Product
- Develop Products within Scrum, Agile and Kaban framework
- Guide and develop Wireframes, Mockup and Prototype
WHO SHOULD ATTEND
- Experienced Product Manager looking to develop their skills and abilities
- Working professionals seeking to change career, job or industry to product management
- Inexperienced individuals aspiring to take up a non technical career in Tech
- Tech experts who manage software development products
Introduction to Product Management
- What is a Product?
- Product vs Project Management
Introduction to Product Development
- The four major phases of the Product Lifecycle
- Product Development process
- Geeting deeper into the Product
- Development Process
- What is Waterfall development
Ideas and user needs
- Getting to the real user needs
- Users vs Customers
Competitive & Market analysis
- Introduction to Finding competitors
- Direct / Indirect / Potential competitors & their impact
- The 5 criteria for understanding competitors
- The last 3 criteria for understanding competitors
- What’s a feature table?
Conceptualizing the solution
- Introduction to wireframing
- Wireframe, mockup, prototype
- Let’s jump into sketching
- Sketching out a mobile app
- Intro to Balsamiq
- Using POP
Iterating on your product with Metrics
- Introduction to Metrics
- Metrics of all kinds
- Real-life examples of metrics
- Using the AARRR metrics framework
- How to pick good metrics
- Tracking your metrics in practice
Building the product - Project Management for PMs
- Introduction to Epics
- Let’s get into Epic specs
- User stories and acceptance criteria
- Roadmapping
- Prioritization
- Estimations and velocity
Working with people and stakeholders
- General communication skills
- Working with engineers
- Working with designers
Technology for product managers
- Why learn technology?
- Understanding the front end, back end,
- and tech stacks
- Understanding APIs
