EXECUTIVE SUMMARY
This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills and getting familiar with the best practices in the event industry, participants will be better prepared to run their own event or conference. This course will also cover event planning tools to manage time, space, money, human resources, information, materials and problems that may arise through the event planning process.
Course Objectives
At the end of this Conference and Event Management workshop, you will be able to:
- Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
- Keep your event on budget
- Identify the types of events and conferences in order to execute a more effective plan
- Organize, assess and motivate various committees involved in managing events and conferences
- Promote their events and conferences by planning and setting a step by step promotional plan
- Explain the various functions for managing events and conferences
- Prepare and control the financial aspects of a conference
- Plan and organize different kinds of exhibitions
- Examine all activities in order to evaluate them and to follow up on the events
- Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
- Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
- Create an atmosphere of service that delegates will remember
- Select speakers and a master of ceremonies to add impact to your event
- Create a diversity plan
- Evaluate the process once it’s all wrapped up
Who is this Training Course for?
Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.
The Course Content
Module One: Course Overview
Module Two: Event Planning Essentials
- Identifying Key Event Elements
- Setting Goals and Objectives
- Getting Organized
Module Three: Budgeting Basics
- Pre-Assignment Review
- The Real Budget
- Getting Strict About the Budget
Module Four: Using the Committee Approach
- Getting the Right People Doing the Right Things
- Doing Delegation Right
Module Five: Connecting with Partners and Sponsors
- Benefits of Support
- Step Up and Ask!
Module Six: Advertising and Marketing
- Getting the Word Out
- The “Touch” Factor
- Take-Away Planning
Module Seven: Selecting the Venue
Module Eight: Feeding the Masses
- Setting up the Menu
- Finding Food Solutions
Module Nine: Business Etiquette Basics
- Don’t Be Afraid!
- The Edge of Etiquette
- Think Space!
Module Ten: Celebrating Diversity
- What Does It Mean?
- Diversity Assessment
Module Eleven: Creating an Atmosphere of Service
- Introduction to Customer Service
- Critical Elements of Customer Service
Module Twelve: Selecting Speakers and a Master of Ceremonies
- People in Your Event
- People in Practice
Module Thirteen: Managing Contracts
Module Fourteen: Gathering Feedback
- Gathering Feedback from Delegates
- Gathering Feedback from the Client
- Designing Feedback
Module Fifteen: Adding the Finishing Touches
Module Sixteen: Event Day Roles
- Things to Do
- Managing Your Image
Module Seventeen: Closing the Event
- Creating the Conference Report
- Holding the Post-Event Meeting and Thanking Those Involved
Module Eighteen: Practicing Planning
- Creating an Event Plan Draft
- Presentations.
