This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or state owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well their interactions within the broader term of Public Relations.
This training course will highlight:
- Public Policy Landscape
- Public Policy Development and Delivery Process
- Role and Purpose of Public Affairs
- Public Affairs Strategy
- Government Relations Function
- Government Relations versus Public Affairs
- Public Policy versus Public Administration
OBJECTIVES
At the end of this online training course, you will be able to:
- Navigate the stages of Public Policy development process from issue identification to solutions delivery and evaluation
- Gain an overview of Public Affairs as a distinct discipline
- Learn about the building blocks of a Public Affairs Strategy
- Learn about the need to develop and implement a Government Relations Strategy
- Distinguish between Public Relations and Government Relations
- Understand the interaction between Public Affairs and Public Policy
TARGET AUDIENCE
Targeting a wide range of Government and Non-Government Officials involved at various levels and different stages of the Policy making Process, Public Relations and Public Affairs:
- Government Relations Officers
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
- Policy Makers / Officers / Analysts / Professionals
- Governing Body & CEO Levels
- Executive Management and Directors
- Ministerial & Ministerial Committee Levels
COURSE OUTLINE
Public Policy
- What is Public Policy
- Basic Concepts of Public Policy
- Public Policy Process
- Policy Formulation
- Generation of Policy Alternatives
- Policy Making
Public Policy Delivery
- Policy Delivery
- Policy Delivery Models
- Policy Delivery Challenges
- The 5-C Protocol
- Policy Evaluation
Public Affairs
- Overview of Public Affairs
- Role and Purpose of Public Affairs
- Mapping the Sociopolitical Environment
- Influence on the Political Process
- Role of Public Affairs Professionals
- Planning Public Affairs Strategy
Public Affairs Strategy
- Developing a Public Affairs Strategy
- Media Strategies
- Government Strategies
- Implementation Tool Kit
- Public Policy and Public Affairs
- Moving forward in Public Affairs
Public Policy, Public Affairs and Government Relations
- Need for Government Relations
- Building a Government Relations Strategy
- Elements of Implementation
- Lobbying Frameworks
- Public Affairs and Government Relations
- Public Policy and Public Administration.
