EXECUTIVE SUMMARY
One of the biggest reasons businesses struggle in today’s market is because they have weak and vague value proposition. Not a few people who sell deliver ineffective statements about the value customers get from working with their organization. These sellers are from big companies, small firms, or are independent professionals. They simply don’t say things that get prospective buyers to make up their minds to buy.
In most cases, they have high value to corporate products, but they fail to articulate it in words that appeal to corporate decision makers is their downfall.
A strong value proposition is specific, data driven often citing numbers or percentages. It may include a quick lay-down of your work with similar customers as a proof source and demonstration of your capability.
HIGHLIGHTS
Strong value propositions are your best tool for setting up meetings with prospective buyers. Corporate decision makers will nearly always meet with sellers who offer tangible outcomes and measurable results.
A strong Value proposition statement speaks directly to your target audience and it tells them exactly why they should purchase your products and services. A value proposition is a clear benefit a customer will get from purchasing and using your products and/or services.
It is focused on outcomes. Your value proposition statement details of the value you provide into an easy-to-remember synopsis that your client can easily grasp and remember. This helps spread word-of-mouth marketing and it differentiates you from the competition. Keep in mind that your value proposition should identify and remedy an unmet need that your customers face. It should relieve their pain.
CONTENT
• Overview of value proposition statements
• How to create interest in consumer
• What Differentiates your offer from your competitors’ offers and creates a strong differential between you and your competitors.
• Increasing the quantity and quality of your sales leads and make sales conversion automatic
• Winning greater market share in your targeted segments
• Aligning your business operations to customer needs
• Focusing on customers’ point of view.
• Cases and demonstrated results that will catch the attention of decision-makers–results like increased revenues, decreased costs, and improved operational efficiency
