Sales and Marketing Strategies course is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practically useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.
COURSE OBJECTIVES:
At the end of this course the participants will be able to:
- Understand the psychology of selling
- Learn practical sales tools and techniques
- Understand marketing and branding
- Learn about internet marketing
- Learn the success habits of the ‘greats’ in sales
- Gain knowledge that will help you to meet and exceed targets
- Understand the customer service impact on sales
- Maximize their marketing program
- Avoid marketing mistakes
- Learn about branding
- Explore marketing strategies
- Learn about search engine optimization (SEO)
TARGETED AUDIENCE:
Marketing Professionals, Public Relations Practitioners, Marketing Managers, Sales Managers, Brand Managers, Business Owners.
COURSE OUTLINES:
The Sales Cycle and Finding New Clients:
- Understanding the sales cycle
- Characteristics of successful salespeople
- Effective networking strategies
- How to work a room
- Creating the right impression
- Developing your elevator speech
- How to get referrals
- Swap meetings
- Clubs and social networking
- Centers of influence
- How to approach and sell to top executives
Planning, Qualifying, and The Discovery Process:
- Strategic planning and setting objectives
- Qualifying buyers
- Customer-based selling
- Dressing for success
- Easing tension levels
- Effective questioning techniques
- The power of listening
- Developing a winning attitude
The Psychological Factors of Selling:
- Dealing with different personalities
- Body language
- Closing and overcoming objections
- Neuro-Linguistic Programming
- Developing the habits of successful salespeople
Advanced Sales Skills:
- Time and focus management
- Councilor selling
- Attitudes, beliefs, and outcomes
- How to present to groups
- Customer services and the effects on sales
- Advanced negotiation skills
- Goal setting
- Walking with tigers – secrets of the worlds best
- Action planning
Marketing, Branding, and Internet Technology:
- Designing a marketing program
- Understanding the various forms of marketing
- Brochures, print ads, and newsletters
- Working with the media
- Soundbites
- 4D branding
- Website development and design
- Website optimization
- Marketing on the internet
